Empathy can be good business, but only when companies proactively apply it.

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Advertisers can create several versions of ad copy, headline and description at the ad level.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content.

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What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements.

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Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.

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Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.

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The company is expected to pilot the newly integrated capabilities starting in early 2020.

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Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.

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Consumers want to feel better understood by retailers especially during the holiday season, according to research.

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