The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.

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The Framework offers a contract to be used with “supply chain partners” as well as technical advice and other guidance.

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AMP can enable interactive, dynamic content in Gmail inboxes.

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Behold: The Big SMX Preview Is Here!

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Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition.

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Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.

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Ad placement will include Facebook News Feed and Marketplace search results.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.

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The platform announced new, integrated capabilities, including social media, ad management, SEO and more.

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