A good quality social media policy is a living document that delivers guidelines for a business or organization’s social media use. It covers your brand’s official channels, as well as how employees personally and professionally use social media.
Because social media is constantly changing, you need an uncomplicated and current document that is a good middle ground for both, the new hire and social media manager.
Whether your organization has experienced some social media issues, or you already have a social media strategy in place, it’s never a bad idea to revisit or restructure a policy in a perpetually changing market.
What are the benefits?
- Maintain your brand identity consistently across channels
- Treat legal and governing sensitivities with awareness
- Prevent a security breach
- Prevent a full-blown PR crisis
- Act quickly if a crisis or breach does happen
- Be upfront with your employees regarding their own social media responsibilities
- Encourage your employees to own and amplify your brand’s message
What Should Be in a Social Media Policy?
- Team Roles
- Plan of Action
- Security Protocol
- Law of Compliance Outline
- Offer Guidelines on Employee Social Media Behavior Outside of the Organization
The Implementation
- Download a Template
- Get Input from Stakeholders
- Choose a Home for Your Policy
- Flag for Review
- Launch It
