While personalization can be tremendously valuable, it has to be relevant in your user’s journey.
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Back to Basics: Personalization only adds value if you do it right
Staffing Logistics
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate’s content marketing orchestration and planning tools.
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New Technology, Autoland, to Protect Small Plane Passengers Emerges
The Spark Plane Crashes in New Jersey and Georgia raised questions about the safety of small planes. According to ABC News, there is an average of five small plane crashes each day. This has been
Shopify to roll out Shopify Email to merchants
Shopify Email is the latest marketing app extension to be added to the platform.
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TikTok’s new SDK enables video uploads from other apps, services
Users can simply “Share to TikTok” from the editing panel of their favorite apps that adopt the SDK.
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Facebook rolls out new corporate logo that will appear with all of its brands
The corporate logo will display on Facebook-owned services and platforms.
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Tell your brand’s story through video ad sequencing
SMX East speaker Brook Osmundson explains how brands can use a series of videos – in a sequence you define – to engage audience on YouTube.
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Is it wise to rob CX to pay for growth?
The lack of attention to user needs will eventually manifest as a bottom-up revolt and when those users become decision-makers, it will negatively impact the business.
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Facebook ad impressions rise, driven by News Feed, Instagram Stories and Feed ads
Facebook CFO confirmed an increase in ad load on Instagram as a result of product optimizations.
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Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.
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