Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

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SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

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Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.

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Yet Episerver says it is very possible to compete with the e-behemoth.

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The combined solutions seek to provide marketers with better inbox placement insights along email metrics

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Marketers can create Stories for social platforms from the app.

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Empathy can be good business, but only when companies proactively apply it.

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Advertisers can create several versions of ad copy, headline and description at the ad level.

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The social media marketing week in review: A round up of news and announcements you may have missed.

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The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content.

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