What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements.

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Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.

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Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.

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The company is expected to pilot the newly integrated capabilities starting in early 2020.

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Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.

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Consumers want to feel better understood by retailers especially during the holiday season, according to research.

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The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.

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The Framework offers a contract to be used with “supply chain partners” as well as technical advice and other guidance.

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AMP can enable interactive, dynamic content in Gmail inboxes.

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Behold: The Big SMX Preview Is Here!

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